Why Writers Need Social Media (It's More Than Marketing)

Most writers have heard that building a platform is important to publishing and selling books. Generally this means having a Twitter and/or Facebook presence--at the least--and blogging. It's all about that "M" word we love to hate and it's about developing a relationship with our audience (otherwise known as marketing base). Building a platform is also about performing literary citizenship. Supporting the literary community itself and the art it produces is a good way to grow an audience for everything literary. Why is that important?

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